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Part III – Residential Customers: The En...

We’re focusing on how your residential customers engage with energy efficiency across their own social channels. In order to increase their participation in your energy efficiency programs, we want to first understand how/if they’re talking about energy efficiency with their friends. Is energy efficiency relevant to their conversations? If so,...

Part II – Small and Large Businesses: Th...

This week, we’re focusing on how your business customers promote energy efficiency across their own social channels. Because in order to increase their participation in your programs, we should first understand how/if they’re using energy efficiency to increase engagement with their own customers. How is energy efficiency relevant to their...

Part I – Industry: The Energy Efficiency...

The ongoing conversation surrounding energy efficiency on social media continues to ebb and flow on a daily basis. Featuring a widespread combination of posting angles and discussion types, as well as both positive and negative engagements throughout a variety of channels and audiences, we take a look at how the Industry sector, Small Business,...

Three Pillars to a Social Media Strategy...

As marketers, we’re able to track everything we put out into the ether. So most of the time we tag just that in order to provide clients every impression, click, visit, open, like, follow, share… the list goes on.  Interesting though that what matters most are not campaign results by the click, but overall customer satisfaction scores and...

Three Pillars to a Social Media Strategy...

We know customer satisfaction scores are measured by the examination of six factors: Power Quality and Reliability Billing and Payment Price Corporate Citizenship Communications Customer Service We’re focusing on the last three because the right social media strategy can allow you to generate higher scores in 50% of the areas examined, which...

One tactic to keep customers engaged in ...

First Party Data. Is it invasive to use this tactic to create personalized connections with your customers? Or, does it actually provide value by ensuring the messages customers encounter deliver a benefit from your brand? Real quick, let’s define what we mean by first party data. It is personally identifiable data like email records, physical...

Four meanings to the term “Energy Effici...

83% of research participants correlate “energy efficiency” with a long and uncertain payback period. What does this mean? It means that a majority of customers hear a regularly used term, energy efficiency, and stop listening. It means that the visions triggered by “energy efficiency” are of new heat pumps, fancy refrigerators and MONEY....

Adaptors vs. Solution Seekers

69% of research participants state they find themselves adapting to inefficiencies in their homes and/or businesses rather than seeking solutions. Here’s what they said: “You have to educate someone about inefficient areas so they pay attention  to it. They just assume some costs are constant and part of their daily lives. People just get...

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