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12 Social Media Truths for 2012

This past week, I attended the PR News Digital PR conference — and I’ll be blogging about what I learned. To start are statements from @StacyGreen, Vice President for Marketing & Communications at Mashable, who presented the keynote lecture, along with some context and advice from my own experience guiding clients on social...

To App, or not to App? That is the quest...

So what do we know so far?   Apps are sexy. Mobile is the way to go. As a business tool it’s hard to disregard smartphones and tablets and their forward momentum. So should businesses jump on the bandwagon and create custom apps for their internal and external users? Art Wittmann in his Information Week  commentary, “There’s No App for...

The Global Classroom

Chances are your memories from fourth grade do not include video chatting with students from Morocco to discuss culture and food trends. However, for some New Hampshire elementary students, and an increasing number of classrooms across the country, global video conferencing is becoming a common classroom occurrence. Skype, an application that...

I’m Melting: Death Star – or...

Here’s a true energy-efficiency advocate’s quandary: Are energy-efficient home windows melting hybrid vehicles? According to Heather Patron of Studio City, California, the answer is yes. When the plastic side-view mirrors on her Prius began to melt, she took it to the Toyota dealer. The car checked out. Then, according to sources including...

Social Media’s New Pin-Up: Pinterest

Call it shiny object syndrome, but it seems we’re always eager to put our highest hopes in the latest social media trend. Lots of overhyped platforms have died on that vine. But, one is blossoming – it’s called Pinterest, and we think you should check it out. We’re excited about it around the office and see a number of brand applications...

You Gotta Love a Good Headline

Although not quite as sensational as the New York Post’s infamous  “Headless Man in Topless Bar,” a recent headline in VTDigger — a news website and nonprofit project of The Vermont Journalism Trust – caught our attention. With that journalistic pedigree, we were surprised to see the headline: “When Any PR...

When marketing home energy efficiency, d...

  “Small is the new success story.” KSV attended the Behavior, Energy and Climate Change conference in Washington D.C. a few weeks ago, and it got us thinking about energy efficiency programs, and how to market them effectively. One of the threads we heard again and again was that people were having success, all over the country...

Cartography + Marketing = Transparent &a...

“Imagine a way for people all over the world to tell the story of what was happening to them — or around them — during a disaster or emergency.” –Ushahidi- It’s not often that the paths of a cartographer and a marketer cross, but here at KSV, we celebrate unlikely partnerships and cultivate ideas with outside inspiration. So that’s...