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Be Prepared for #CompanyXHatesTheEarth

Accidents happen. Breakdowns occur. The proverbial stuff, as they say, will hit the fan. So, are you ready? Is your business prepared? And not in the “sure, we have an old flashlight and a space blanket in the trunk” prepared. We’re talking about full-on, career- and office-saving crisis communications plans and execution strategy, for when...

Did you know that 98,000 pets flew Jet B...

JetBlue is my favorite airline. It is not just the TVs or the fact that I can check a bag for free, it’s the user experience from web to phone to terminal to plane. Granted the airline benefits from the dysfunction that defines its domestic competitors, but regardless Jet Blue creates a relatively easy, enjoyable travel experience. Blue gets...

How quizzes change the game for brands

I have an addiction. And that addiction is taking BuzzFeed quizzes. How else will I know what kind of pasta I am, or what city I should live in? Maybe these quizzes feed into our me-centric, “I tweeted what I had for breakfast” culture. Maybe it’s the same reason horoscopes are popular. Or maybe they just make me feel like a 13-year old...

Reaching the “yet-to-be-inspired”

Utilities are in an interesting place right now. Mandated savings goals are increasing, the economy isn’t great and technology is taking over. On top of this, the target is changing. All the “greenies” have already converted their lifestyles to be more sustainable and energy efficient. The “penny pinchers” have already made all the...

8 Ways to Tell If You’re a News Junkie

What’s your favorite news source, Facebook, Buzzfeed, or an actual newspaper? Do you follow, or flee from, current events? Here’s a quick Buzzfeed-style quiz to see how newsie you really are. 1. When in midtown Manhattan, you’d rather visit the CBS Broadcast Center than DCB (Dylan’s Candy Bar). 2. You wish Google Alerts provided another...

Did the Facebook IPO Screw Brands?

As of this morning, a share of Facebook is worth $59.30. What is a Facebook fan worth for a brand? Long a debated question (and considering research shows people very rarely visit company pages), the answer might be trending towards next to nothing. Remember when brands excitedly hustled to buy “likes” from people on Facebook? It was a no...

Community Relations Lessons from the Bur...

Now that the Burlington Telecom (BT) debacle is heading toward resolution after five years of punishing headlines, it’s worth considering the community relations lessons for governments, non-profits and businesses. There are many lessons, too many perhaps to enumerate here. But the obvious ones, the ones that for some reason we never seem to...

How Energy Efficiency Could Help New Eng...

New England winters historically have often been brutal and cold.  Recently however, it has gotten worse. Our winters have left us with less than desirable amounts of snow and significantly below average temperatures. Summer hasn’t been ideal either. Many days have been in the upper 90’s and for New Englander’s that is quite...

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