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Reaching the “yet-to-be-inspired”

Utilities are in an interesting place right now. Mandated savings goals are increasing, the economy isn’t great and technology is taking over. On top of this, the target is changing. All the “greenies” have already converted their lifestyles to be more sustainable and energy efficient. The “penny pinchers” have already made all the...

8 Ways to Tell If You’re a News Junkie

What’s your favorite news source, Facebook, Buzzfeed, or an actual newspaper? Do you follow, or flee from, current events? Here’s a quick Buzzfeed-style quiz to see how newsie you really are. 1. When in midtown Manhattan, you’d rather visit the CBS Broadcast Center than DCB (Dylan’s Candy Bar). 2. You wish Google Alerts provided another...

Did the Facebook IPO Screw Brands?

As of this morning, a share of Facebook is worth $59.30. What is a Facebook fan worth for a brand? Long a debated question (and considering research shows people very rarely visit company pages), the answer might be trending towards next to nothing. Remember when brands excitedly hustled to buy “likes” from people on Facebook? It was a no...

Community Relations Lessons from the Bur...

Now that the Burlington Telecom (BT) debacle is heading toward resolution after five years of punishing headlines, it’s worth considering the community relations lessons for governments, non-profits and businesses. There are many lessons, too many perhaps to enumerate here. But the obvious ones, the ones that for some reason we never seem to...

How Energy Efficiency Could Help New Eng...

New England winters historically have often been brutal and cold.  Recently however, it has gotten worse. Our winters have left us with less than desirable amounts of snow and significantly below average temperatures. Summer hasn’t been ideal either. Many days have been in the upper 90’s and for New Englander’s that is quite...

A Note to Marketers, From a Millennial

As millennials: We think we’re special. Ahem, we know we’re special. We actually do enjoy being social, not just with a screen. We prefer spending our money on experiences over objects. We know what marketing is, and we know what you’re trying to do. Marketers know that millennials are more than just a vital audience to target; we also...

2014: The Super Bowl of HashTags

There are enough creative directors online right now bloviating over which were the best and worst Super Bowl ads this year and why. I’ll spare you my own irrefutable opinion and instead skip to some other high-level takeaways. Super Bowl ads used to be just that: ads. But the best of what we watched yesterday weren’t ads; they were...

Hot Ad Ideas During the Cold Weather

There is a place where snow is uncommon. A place where school is cancelled with only an inkling of troubled roads ahead, where temperatures rarely (if ever) drop below zero and where a “freezing” walk is only seen in a parking lot from the grocery store to the car. What is this place, you may ask, you native New Englander, you cold...

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