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STOP Talking about “Energy Efficie...

After months of research, interviews, and data analysis, we learned that the topic we’re marketing highly depends on context in order to resonate with customers. The misperceptions around “energy efficiency” are so great that people either stop listening, delete, or move on when they hear the term used in a general context. Overall,...

ENERGY WIRE: Your Bi-Weekly Energy News

The energy news you need to know… and how it affects your marketing communications.  1. Under the new EPA rule, “The Clean Power Plan”, carbon emissions will need to be reduced 30% from 2005 levels by 2030. 2. 2014 U.S emissions are approx. 15% less than 2005. This first 15% reduction was low-hanging fruit; reducing another 15% will be...

What do your customers really want to kn...

We recently challenged ourselves to think differently about energy efficiency – to remove ourselves from the daily grind of heating & cooling programs, appliance rebates and financing offers. How do we approach participation from a bigger angle?  How do we start the movement that we so desperately need to inspire action across audiences?...

Relationships Matter

Relationships. They are an integral part of our lives, both personally and professionally. In the marketing world, we strive to build and maintain strong relationships with our clients, vendors, and each other. Businesses, in turn, have a responsibility to foster long-lasting relationships with their customers. Marketing initiatives are key to...

Dear utilities, please learn from our co...

America is getting hammered in the media.  Whether you read it in today’s New York Times, “Running Out of Time”, or today’s Wall Street Journal opinion piece, “Ignoring Inequality”, our major media are playing their role in hammering the American reputation, America’s brand value.  It’s easy for us to...

Be Prepared for #CompanyXHatesTheEarth

Accidents happen. Breakdowns occur. The proverbial stuff, as they say, will hit the fan. So, are you ready? Is your business prepared? And not in the “sure, we have an old flashlight and a space blanket in the trunk” prepared. We’re talking about full-on, career- and office-saving crisis communications plans and execution strategy, for when...

Did you know that 98,000 pets flew Jet B...

JetBlue is my favorite airline. It is not just the TVs or the fact that I can check a bag for free, it’s the user experience from web to phone to terminal to plane. Granted the airline benefits from the dysfunction that defines its domestic competitors, but regardless Jet Blue creates a relatively easy, enjoyable travel experience. Blue gets...

How quizzes change the game for brands

I have an addiction. And that addiction is taking BuzzFeed quizzes. How else will I know what kind of pasta I am, or what city I should live in? Maybe these quizzes feed into our me-centric, “I tweeted what I had for breakfast” culture. Maybe it’s the same reason horoscopes are popular. Or maybe they just make me feel like a 13-year old...

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