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Four meanings to the term “Energy Effici...

83% of research participants correlate “energy efficiency” with a long and uncertain payback period. What does this mean? It means that a majority of customers hear a regularly used term, energy efficiency, and stop listening. It means that the visions triggered by “energy efficiency” are of new heat pumps, fancy refrigerators and MONEY....

Adaptors vs. Solution Seekers

69% of research participants state they find themselves adapting to inefficiencies in their homes and/or businesses rather than seeking solutions. Here’s what they said: “You have to educate someone about inefficient areas so they pay attention  to it. They just assume some costs are constant and part of their daily lives. People just get...

Are you talking tech?

Utilities are working hard to inspire their customers to take action on energy efficiency. There is great opportunity for these power providers to leverage consumers love for technology in this effort. Consumers covet technology across multiple daily experiences. It empowers, simplifies, enhances, excites, connects and creates efficiencies across...

ENERGY WIRE: The Top 10 Industry News +...

1.) In an international energy efficiency scorecard, the U.S placed 13 out of 16 countries—lagging behind Germany, China, South Korea, the E.U and India. 2.) Increasing energy end-use efficiency is the largest, least expensive, most benign and most neglected way to provide energy services. 3.) The EIA expects a 3.1% increase in the average...

America and the Environment: Six trends ...

Every year, Joel Mackower of GreenBiz performs a truly important and valuable public service by summarizing most of the past years research on how we feel and think about the environment. It’s easy for those of us who passionately follow the issues to lose touch with mainstream America’s point of view. Though it has to be said, in a time...

ENERGY WIRE: Your Bi-Weekly Energy News

Google owned smart thermostat company, Nest, bought Wi-Fi video surveillance company, Dropcam for $555 million. Hinting at Google’s plans to expand its line of smart products to control the entire home. Honeywell and GE have also developed competing thermostat and cooling systems, which use similar tracking technology as Nest to optimize energy...

STOP Talking about “Energy Efficie...

After months of research, interviews, and data analysis, we learned that the topic we’re marketing highly depends on context in order to resonate with customers. The misperceptions around “energy efficiency” are so great that people either stop listening, delete, or move on when they hear the term used in a general context. Overall,...

ENERGY WIRE: Your Bi-Weekly Energy News

The energy news you need to know… and how it affects your marketing communications.  1. Under the new EPA rule, “The Clean Power Plan”, carbon emissions will need to be reduced 30% from 2005 levels by 2030. 2. 2014 U.S emissions are approx. 15% less than 2005. This first 15% reduction was low-hanging fruit; reducing another 15% will be...

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