Facebook Exchange Ads in Your Newsfeed

Facebook ads in the news feed are not brand new, but until recently the only time we have encountered ads in the news feed has been when we are Facebooking on a mobile device. This was the solution Facebook came up with after having gone public and needing to monetize mobile. There is no right rail experience on mobile and thus into the newsfeed...

Seizing the Mobile Opportunity, Revisite...

Last August I blogged about the rapid rise of mobile financial transactions. I pointed to the purchase of Square (the mobile payments startup) by Starbucks, and the rise of mobile financial transactions as proof of large companies betting heavily on mobile for the near future. With skyrocketing smartphone penetration and increasing adoption of...

A New Spin on Energy Efficiency Marketin...

There’s no getting around the fact that for most people, the most compelling reason for being efficient is that they’ll save money. They don’t want to know why they need a programmable thermostat or low-flow shower head. They just want to know that using those things will lead to more money in their pockets. That’s why our...

Who Cares About Green Credentials?

These days, according to the Hartman Group, 89% of consumers report “engaging in sustainability.” It’s an impressive statistic, but consumer actions, commitment, and motivations vary widely, making business communication about energy and sustainability tricky. Effective outreach requires great nuance and deep knowledge of the category,...

Method Tackles Ocean Pollution with Recy...

Yesterday was the 40th anniversary of the Clean Water Act, a piece of legislation that the New York Times described as “a critical turning point in the nation’s efforts to rescue its rivers, streams, lakes and wetlands from centuries of industrial, municipal and agricultural pollution.” Consider it good timing then, that Method, the...

Fair or Fowl: Debating Tips for a Besieg...

President Obama and Governor Romney: One debate down, two to go. Last night, Vice President Biden sparred with Representative Ryan. The candidates have been pointing fingers and casting blame. And now, the real question on everyone’s mind is: When will Big Bird get his chance to debate? And more importantly, will he be ready? It just so...