Facebook Exchange Ads in Your Newsfeed

Facebook ads in the news feed are not brand new, but until recently the only time we have encountered ads in the news feed has been when we are Facebooking on a mobile device. This was the solution Facebook came up with after having gone public and needing to monetize mobile. There is no right rail experience on mobile and thus into the newsfeed...

Seizing the Mobile Opportunity, Revisite...

Last August I blogged about the rapid rise of mobile financial transactions. I pointed to the purchase of Square (the mobile payments startup) by Starbucks, and the rise of mobile financial transactions as proof of large companies betting heavily on mobile for the near future. With skyrocketing smartphone penetration and increasing adoption of...

A Social Storm

Coming off the heels of yet another storm in New England, our social media team is making the best of a bad situation to connect with our utility client’s customers in a meaningful and valuable way. As a partner to one of the largest utilities in the Northeast, we are the shepherds of their brand on social media. We’re the keepers of...

Who Cares About Green Credentials?

These days, according to the Hartman Group, 89% of consumers report “engaging in sustainability.” It’s an impressive statistic, but consumer actions, commitment, and motivations vary widely, making business communication about energy and sustainability tricky. Effective outreach requires great nuance and deep knowledge of the category,...

Seizing the Mobile Opportunity

Last week, Starbucks announced that it would partner with Square, the mobile payments startup, to process all credit and debit transactions in the United States. Starbucks is also infusing the young company with $25 million, and adding Starbucks CEO, Howard Schultz, to Square’s board. Why does this matter? By itself, this deal isn’t...

Test, Learn, Pin: 5 Tips for Pinterest

Everyone is talking about Pinterest. If you’re scratching your head thinking: how could this work for my brand? Here are some avenues for you to explore. Don’t forget video. Pinterest is mostly about the photos, but there is that video tab right at the top. The Pinterestcommunity loves how-to and DIY video tutorials on a range of topics (home...