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Is Your Brand Socially Awkward?

Is your brand’s social media driven by marketing materials, products, or promotions? Could the content of your social media conversation be copied and pasted from flash banners?  Yes? Then your social strategy isn’t enhancing the perception of your brand or fostering interaction, engagement and relationships. Social media is a party and you...

Social Media Rules of Engagement

Social media is far from an exact science. There’s no algorithm for drumming up Facebook “likes”, no proven formula that equates to guaranteed re-tweets. As the name implies, social media is, well, social. It’s something we can measure and research, but is not always something we can predict. This is due to the fact that at...

Facebook Exchange Ads in Your Newsfeed

Facebook ads in the news feed are not brand new, but until recently the only time we have encountered ads in the news feed has been when we are Facebooking on a mobile device. This was the solution Facebook came up with after having gone public and needing to monetize mobile. There is no right rail experience on mobile and thus into the newsfeed...

Seizing the Mobile Opportunity, Revisite...

Last August I blogged about the rapid rise of mobile financial transactions. I pointed to the purchase of Square (the mobile payments startup) by Starbucks, and the rise of mobile financial transactions as proof of large companies betting heavily on mobile for the near future. With skyrocketing smartphone penetration and increasing adoption of...

A Social Storm

Coming off the heels of yet another storm in New England, our social media team is making the best of a bad situation to connect with our utility client’s customers in a meaningful and valuable way. As a partner to one of the largest utilities in the Northeast, we are the shepherds of their brand on social media. We’re the keepers of...

Who Cares About Green Credentials?

These days, according to the Hartman Group, 89% of consumers report “engaging in sustainability.” It’s an impressive statistic, but consumer actions, commitment, and motivations vary widely, making business communication about energy and sustainability tricky. Effective outreach requires great nuance and deep knowledge of the category,...

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