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It’s pronounced “JIF,” not “GIF”...

Clip art. Cropping. Fonts. Pantone. Pixels. A debate in a recent meeting about how to pronounce the file format “GIF” got me thinking about how much graphic design jargon has permeated pop culture.   First off, what used to be called “air brushing” is now called “Photoshopped.” I’ll admit, I’ve seen the movie Crazy Stupid Love...

#InBound13

When a friend of mine mentioned they had a discount code for the Hubspot Inbound marketing conference a couple months back, I was interested but not jumping out of my skin.   When I found out that Seth Godin was one of the keynote speakers, I jumped.   So this morning I heard him speak, and I found it inspiring and engaging and funny...

Social Media Rules of Engagement

Social media is far from an exact science. There’s no algorithm for drumming up Facebook “likes”, no proven formula that equates to guaranteed re-tweets. As the name implies, social media is, well, social. It’s something we can measure and research, but is not always something we can predict. This is due to the fact that at...

Facebook Exchange Ads in Your Newsfeed

Facebook ads in the news feed are not brand new, but until recently the only time we have encountered ads in the news feed has been when we are Facebooking on a mobile device. This was the solution Facebook came up with after having gone public and needing to monetize mobile. There is no right rail experience on mobile and thus into the newsfeed...

Seizing the Mobile Opportunity, Revisite...

Last August I blogged about the rapid rise of mobile financial transactions. I pointed to the purchase of Square (the mobile payments startup) by Starbucks, and the rise of mobile financial transactions as proof of large companies betting heavily on mobile for the near future. With skyrocketing smartphone penetration and increasing adoption of...

A New Spin on Energy Efficiency Marketin...

There’s no getting around the fact that for most people, the most compelling reason for being efficient is that they’ll save money. They don’t want to know why they need a programmable thermostat or low-flow shower head. They just want to know that using those things will lead to more money in their pockets. That’s why our...

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