Seizing the Mobile Opportunity, Revisite...

Last August I blogged about the rapid rise of mobile financial transactions. I pointed to the purchase of Square (the mobile payments startup) by Starbucks, and the rise of mobile financial transactions as proof of large companies betting heavily on mobile for the near future. With skyrocketing smartphone penetration and increasing adoption of...

Optimizing for the Device, and the User

There are a lot of devices enabling online media consumption these days. Mobile phones, computers, tablets, smart TVs, Kindles, the list goes on and on. In large part, the online experience is now defined by the device we connect with. We read emails differently on our laptops than we do on an iPhone. Search results are impacted by screen...

A New Spin on Energy Efficiency Marketin...

There’s no getting around the fact that for most people, the most compelling reason for being efficient is that they’ll save money. They don’t want to know why they need a programmable thermostat or low-flow shower head. They just want to know that using those things will lead to more money in their pockets. That’s why our...

Who Cares About Green Credentials?

These days, according to the Hartman Group, 89% of consumers report “engaging in sustainability.” It’s an impressive statistic, but consumer actions, commitment, and motivations vary widely, making business communication about energy and sustainability tricky. Effective outreach requires great nuance and deep knowledge of the category,...

Where Hard Work Pays Off

If you are like most organizations, you have a website that you know could and should be doing more. Like generating more visits and more transactions. And the way to begin making it happen? With your content. When it comes to a better site experience, content is king. Whether you are Mercedes, REI, Canyon Ranch, or the corner grocery, you need to...

A Sustainable Economy: It’s Not Only Abo...

Guest Blog Series: Jeffrey Hollender, Co-Founder, Seventh Generation Editor’s Note: Over the next few months, longtime KSV friend and collaborator Jeffrey Hollender will be lending his voice and perspective to our blog. He’ll share his positions and musings on corporate responsibility, sustainability and social equity. Recent research...