Seizing the Mobile Opportunity, Revisite...

Last August I blogged about the rapid rise of mobile financial transactions. I pointed to the purchase of Square (the mobile payments startup) by Starbucks, and the rise of mobile financial transactions as proof of large companies betting heavily on mobile for the near future. With skyrocketing smartphone penetration and increasing adoption of...

Optimizing for the Device, and the User

There are a lot of devices enabling online media consumption these days. Mobile phones, computers, tablets, smart TVs, Kindles, the list goes on and on. In large part, the online experience is now defined by the device we connect with. We read emails differently on our laptops than we do on an iPhone. Search results are impacted by screen...

Where Hard Work Pays Off

If you are like most organizations, you have a website that you know could and should be doing more. Like generating more visits and more transactions. And the way to begin making it happen? With your content. When it comes to a better site experience, content is king. Whether you are Mercedes, REI, Canyon Ranch, or the corner grocery, you need to...

Confronting Challenges for Mountain Reso...

In June, a few KSV team members attended the yearly Vermont Ski Areas Association (VSAA) gathering at Jay Peak. There were representatives from mountains all over the state including many of the mountains KSV has partnered with like Stowe, Sugarbush, and our current client Okemo. The VSAA is a tight-knit community and the vibe is much more about...

Customer Excitement, Delivered

As we slump through the end of a discouraging ski season here in Vermont (and much of North America), I’m faced with dueling emotions. On the one hand, I’m disappointed. Powder days were scarce this year. With the rest of the skiers and riders in the Northeast, my eyes were glued to the weather maps for most of the winter, trying desperately...

A Product for the People

Here in Vermont, summer is definitely over.  It was a warm fall, but last weekend the cold air arrived and reminded us all about what’s in store for the next season. At KSV, we’ve been thinking about winter for months, helping our favorite ski resort, Sugarbush, gear up for the season. Sugarbush developed the product in response to research...