Online Advertising Transparency

There's growing debate about online privacy and one group, the Future of Privacy Forum, is taking matters into its own hands, before the government does. The group has developed and is advocating that online advertisers include the clever symbol pictured here to tell people why they're being served a particular ad.

Stephanie Clifford, who reports on advertising issues at The New York Times,  does a splendid job explaining the motivation behind the initiative in "A Little 'i' to Teach About Online Privacy" (

Watch for the little "i" coming to a small screen near you this summer. What do you think, will it be helpful?