Brand Integrity

Today's New York Times uncovers some unsettling news about the Energy Star brand ( Energy beat reporter Matt Wald reports that Congressional auditors posing as fictitious companies easily secured Energy Star labels for such products as a gas-powered alarm clock and a feather-duster-topped air purifier. Really?

The auditors concluded that the program is vulnerable to fraud. I guess.

The Environmental Protection Agency's Maria Vargas, steward of the Energy Star brand, says that no fraud occurred because the products never existed. Perhaps.  But it does make you wonder about the integrity of the brand.

What do you think? Has Energy Star been compromised?