Energy Efficiency Marketing Comes Up Short

This is fun. Mark Masteller at the Cascadia Green Building Council, in the Anchorage Daily News (, compares energy efficiency marketing to erectile dysfunction. Guess which is better marketed?

Despite the offbeat analogy, Masteller makes a few good points.

U.S. buildings use about 40% of all primary energy (including 71% of all electricity) and produce about 39% of all carbon emissions.

Energy efficiency measures provide a significant return on investment. Writes Masteller, "One progressive Anchorage business owner recently reported being able to reduce electricity use by 32 percent and natural gas use by 40 percent."

Read Masteller's entire story to learn how he's talking about energy efficiency to business people in Alaska (