Creatively inspired. Digitally grounded. Network connected. Those are three key ingredients to marketing success as we navigate the new normal. A brand that does that brilliantly is Gatorade. They understand their "network" market and how to connect with them, digitally and traditionally, with seamless brilliant creative. Ideas are the heart and soul of our business. And the bar for ideas has been dramatically raised as effective marketing has become more and more viral. We do not control that viral, that buzz. That happens directly in relationship to the ability of the idea to connect with our network markets.