Smart Grid Awareness Less than 50%

Fifty-six percent of Americans haven't heard the term "smart grid," according to an online poll of 3,171 adults conducted by The Harris Poll in February. And even more women polled were unfamiliar with the term (66%, compared to 46% of men). That's a problem for utilities getting ready to roll out their smart grid initiatives in the coming months.

We've been advising our utility clients to engage their customers early and often, certainly well before new smart meters are installed. We're also advocating deep education about all things smart grid for customer service representatives, the utilities' smart grid ambassadors.

You can read a summary of The Harris Poll here: