How do you show the love?
I spent some time the other day with this woman. Yes, that's Vermont tattooed on her shoulder. She doesn't work for the state. She's not Miss Vermont. She works at a spa. In Vermont. She's from Vermont. She skis, hikes, bikes, gardens, goes to community fairs and spends her vacation time doing the same thing. In Alaska.
This got me thinking about how we all market what we love. Our tattooed friend, let's call her Lana, wants us to know that she loudly and proudly IS Vermont and all that comes with that.
We all do it. We choose clothes that we feel most right in, we buy cars that match our lifestyle, then slap on bumper stickers that reflect our states of mind. We "like" things on Facebook. We get tattoos.
We are in constant management of our own personal brands.
As a marketer, when you can get someone else to represent your brand as part of their own, now that's cool.
We all know the importance of life balance, of how you spend your free time. To Lana, play and place matters. She's figured out how to announce that to the world. She probably has a gaggle of friends with similar interests, some shared passion or common beliefs. And they all spread the word in their own way. Now that's a passionate network of believers. Getting accepted into this group should be the goal of any brand.
So, how do you play? And how do you let the world know it?