It's pronounced “JIF,” not “GIF”
First off, what used to be called “air brushing” is now called “Photoshopped.” I’ll admit, I’ve seen the movie Crazy Stupid Love (my wife made me watch it so that she could see Ryan Gosling). A quote in one of the movie’s later scenes, “#$%^! You look like you’re Photoshopped!” is the perfect example of what I’m talking about. (http://youtu.be/ay9QMnrLWTo) And the best part is, pretty much everyone who watched the movie knew what Emma Stone meant.
Another example is “Jpeggy.” Anyone who works with photographs, whether you’re a designer, photographer, magazine editor, or blogger, will know it when you see it: a file that has pixel distortion because it was probably sized up, sized down, sized back up again, saved as a JPEG in RGB format, posted to a website, downloaded by someone else, and then scaled up. The Jpeggy effect is a combination of blurry and digitized all at once. In dozens of conversations with colleagues, when someone says, “Damn, that image looks Jpeggy,” I know exactly what they mean.
And, the origin of this post: the debate over the pronunciation of GIF, which stands for Graphics Interchange Format. It was pretty amazing that in a room full of 12 people, everyone not only knew what a GIF was, but had an opinion about how it’s pronounced. Some said it begins with a hard “g” sound, as in “gift” or “garage.” But others said it was pronounced like “JIF,” as in Jif Peanut Butter. I immediately turned to the World Wide Web to settle the debate, which resulted in thousands of pages devoted to the conflict. It turns out that Steve Wilhite, the inventor of the GIF file format and a CompuServe guy (wow…remember CompuServe?), recently announced the pronunciation should sound like “JIF.” (http://youtu.be/50GV_7gSBeo) Craziness.
For what it's worth, I pronounce it GIF...as in Gorilla, Garage, Grand Funk Railroad. How about you? What graphic design slang do you frequently use?