Boost Tweeted Content with Twitter Cards
With an average of 5,700 tweets per second, it’s easy for information to get lost on Twitter. So why wouldn’t you seize the opportunity to give your tweets a boost? There’s a way to squeeze in extra information beyond the 140-character limit, and it’s as simple as adding a few lines of code to your website. A Twitter Card is essentially a snapshot of the linked content. Whenever a user tweets your link, the card appears underneath the tweet and gives users a preview of the content, instead of just a URL. Currently, there are eight Twitter Card varieties, each with a unique look and purpose.
- Summary Card: This card includes a title, description, thumbnail and Twitter account attribution.
- Summary Card with Large Image: Same as the default, but with one added bonus - a prominently featured image.
- Player Card: Brings life to the tweet with audio/video capabilities.
- Photo Card: As the name suggests, it embeds a photo into the tweet.
- Gallery Card: Displays a collection of images within a tweet.
- Product Card: This retail card is designed to display a product image, description and other keys details to entice a purchase.
- App installs and deep-linking: One quick click allows users to download your app or link to your site via mobile device.
- App Card: Gives viewers a glimpse of your apps features and helps drive installs.
Today, a lot of major brands are including Twitter Cards in their content, but there are still plenty of businesses that have totally overlooked this feature. It’s baffling: the service has been around for some time, it’s easy to implement and it’s FREE!
So, does your brand want to create a richer user experience to help drive traffic back to your website? All it takes is embedding an HTML code snippet on your website. Get started with these instructions from Twitter - https://dev.twitter.com/docs/