Hot Ad Ideas During the Cold Weather
This place is Maryland. This place is my home.
I am a suburbanite. I am not from the cold northern winds and weather. I do not have the tough skin of one who has grown up shoveling sidewalks and scoffing at temperatures below zero. I am not accustomed to wind chills and snow plows. Parking bans are a mystery and driving through white fluffy flakes is a downright impossibility.
The good news is that not everyone in the Northeast is ready to wave the white flag in the face of -32°. There are quite a few brands who are having fun working this weather into new spots and promotions. And here are just a few of them.
The Greater Fort Lauderdale Convention & Visitors Bureau has jumped on the cold front and provided busy New Yorkers with a small moment of summer. The company placed a “beach oasis” in a bus shelter for anyone waiting on the M42 crosstown bus, complete with bathing suit clad “vacationers” and all. http://creativity-online.
Olson Ad Agency took a different approach, choosing to mock a popular cold weather science experiment for their campaign for the Belize Tourism Board. The company posted a 12 second video to Instagram showing what happens when you throw a cup of boiling water in the air on a Belize beach… Doesn’t have the same results as if we did it here in Vermont! http://adage.com/
Our neighbors to the north pulled an impressive stunt recently, when the automotive parts retailer and manufacturer Canadian Tire froze their motomaster eliminator battery to -40°c and used it to start a pickup truck made of ice! The ice truck was built from more than 11,000lbs of ice and proved it’s chilly ability by driving over one kilometer through the streets! http://www.
Beyond the big heart-(and body)-warming stunts, all sorts of companies are taking to social media and boasting warm meals, heated seats, and all sorts of winter related fun.
Whether it’s a day at the slopes or curled up in bed with Netflix, everyone is choosing different ways to battle the constantly dropping temperatures. As for me, in my mind, I’m in a warmer place.