ENERGY WIRE: Your Bi-Weekly Energy News

The energy news you need to know... and how it affects your marketing communications.  KSVEnergyWire_06_12_14

1. Under the new EPA rule, “The Clean Power Plan”, carbon emissions will need to be reduced 30% from 2005 levels by 2030.

2. 2014 U.S emissions are approx. 15% less than 2005. This first 15% reduction was low-hanging fruit; reducing another 15% will be much harder.

3. States have until June 30th, 2016 to create individual plans to reduce their average emissions per megawatt-hour of electricity.

4. Power plants are responsible for almost ½ of Americans’ carbon pollution.

5. Currently, there are no limits on the amount of carbon power plants emit.

6. EPA’s new rule is expected to result in severe expansion of natural gas as a fuel for power generation. Gas emits ½ the carbon of coal when it is burned.

7. Coal- fired power plants are responsible for about 25% of all greenhouse gas emissions in the U.S.

8. The U.S consumes 9 times more energy from burning coal compared to solar and wind, combined.

9. In 2012, 37% of U.S electricity came from coal, 30% from natural gas, 19% from nuclear power plants, 7% from hydropower sources and 5% from renewable sources such as wind and solar.

10. By 2030, over 30% of U.S electricity will come from coal as well as about 30% from natural gas. Wind, solar and other alternative sources are expected to provide about 9%.

How this affects your marketing communications: 
Despite skepticism that the proposed EPA rule will negatively affect jobs and that utilities will be forced to raise rates, we feel that this is an exciting opportunity for innovation in the energy efficiency space.

Under the national spotlight there inevitably will be an increased awareness of energy efficiency. If done right, utilities can bring transparency to their energy savings goals as well as leverage the national attention on the importance of energy efficiency.
Gaining the trust of customers is much simpler when you have a mutually, albeit, nationally and globally, beneficial goal. While this is a great opportunity, this is also a great challenge. Utilities need to continue their trust building momentum by being at the forefront of an energy efficient conversation.
The time to start the conversation is NOW.