With deep experience in travel and outdoor marketing, our expertise is in driving occupancy rates, cross-season sales opportunities, and retail sales.
Our unrivaled approach to research and discovery marries broad travel trends with focused behavioral knowledge of key travel and outdoor enthusiasts. We then turn this knowledge into engaging marketing platforms designed to boost sales and customer retention.
These are some of the brands in the Outdoor category that we’ve helped over the years.
Sugarbush is more than the quintessential Vermont ski resort. It’s a dare to be better. In order to prove this, Sugarbush needed to re-brand and re-position itself in the market, and it needed our help. The resort already provided a true and unique experience to its customers from the architecture to the attitude. The brand just wasn’t leveraging it.
We reached audiences through a highly targeted, digitally integrated plan. Great care was taken to craft the right message for the right audience – what matters most to a skier in Boston might not mean so much to one in Vermont. Our goal was to reach the most relevant audiences at the right time with the most meaningful message – always leveraging the innate attitude of the Sugarbush experience.
Stowe Mountain Resort needed to maintain its reputation and positioning as an elite ski resort offering a one-of-a-kind experience, while increasing season pass sales, vacation package bookings, and lift ticket sales.
Stowe’s existing skier/rider base was identified as passionate about the Stowe brand, and predisposed to sharing their passions with other skiers/riders. We decided to infiltrate and engage with Stowe’s existing skier/rider base when and where they were “suffering” from being off-resort and reward them when they were, through a multi-channel effort.
Contact Lauren Bell: firstname.lastname@example.org