Screen Shot 2018-07-13 at 3.31.04 PM.png
 

What We Do

Strategic Marketing Consulting   K² Customer Cross Product Lifecycle Mapping® - K² Product Specific Customer Journey Maps® - Program Experience Visualization & Omnichannel User Flows - K² Energy Benchmarking & Third Party Reporting®  -K² Website Navigation Audit & Tree-Test® - First Party Data Evaluation & Insights

Strategic Marketing Consulting

K² Customer Cross Product Lifecycle Mapping®
- K² Product Specific Customer Journey Maps®
- Program Experience Visualization &
Omnichannel User Flows
- K² Energy Benchmarking & Third Party Reporting®
-K² Website Navigation Audit & Tree-Test®
- First Party Data Evaluation & Insights


Social Media & Public Relations - Social Marketing Strategy - Content Creation - Social Monitoring & Community Management - Paid Social Advertising - Measurement & Reporting

Social Media & Public Relations- Social Marketing Strategy
- Content Creation
- Social Monitoring & Community Management
- Paid Social Advertising
- Measurement & Reporting


Market Research  – Brand Research & Analysis - Customer Journey Mapping - K² Customer Prioritization Modeling® - B2B & B2C Customer Panels - First Party Data Evaluation & Insights - Hard-to-Reach Audience Surveys & In-Depth Interviews

Market Research
– Brand Research & Analysis
- Customer Journey Mapping
- K² Customer Prioritization Modeling®
- B2B & B2C Customer Panels
- First Party Data Evaluation & Insights
- Hard-to-Reach Audience Surveys & In-Depth Interviews


Media & Connections   - Omnichannel Planning - Media Planning & Channel Strategy - Cross Program/Product Paid Search Strategy & Consulting - Media Reporting and Insights - ROI Analysis

Media & Connections

- Omnichannel Planning
- Media Planning & Channel Strategy
- Cross Program/Product Paid Search Strategy & Consulting
- Media Reporting and Insights
- ROI Analysis


Data Science - K² Engagement Modeling Tool - K² Investment Modeling Tool - K² Customer Prioritization Modeling - Regression Modeling - Data Engineering - Data Visualization

Data Science- K² Engagement Modeling Tool
- K² Investment Modeling Tool
- K² Customer Prioritization Modeling
- Regression Modeling
- Data Engineering
- Data Visualization


Digital Transformation  - Voice Ready Content - Website Performance Trend Analysis & Meta-Data Audit - K² Website Navigation Audit & Tree-Test® - K² UX Testing® - GA & Salesforce Protocol Guidance

Digital Transformation
- Voice Ready Content
- Website Performance Trend Analysis & Meta-Data Audit
- K² Website Navigation Audit & Tree-Test®
- K² UX Testing®
- GA & Salesforce Protocol Guidance


Advertising & Design   - Creative - Visual Identity - Content Creation - Voice Ready Content

Advertising & Design

- Creative
- Visual Identity
- Content Creation
- Voice Ready Content


Video Production   - Live footage - Animation - Post-production & Editing - Social Media Videos

Video Production

- Live footage
- Animation
- Post-production & Editing
- Social Media Videos


Analytics & Insights   - Existing Marketing Infrastructure & System Audit - GA & Salesforce Protocol Guidance - KSV Energy Benchmarks - Custom Built Dashboards - Google Tag Manager Setup, Audit & Optimization - Google Analytics: Custom Configuration, Dashboards & Conversion Tracking - Customized Data Hubs

Analytics & Insights

- Existing Marketing Infrastructure & System Audit
- GA & Salesforce Protocol Guidance
- KSV Energy Benchmarks
- Custom Built Dashboards
- Google Tag Manager Setup, Audit & Optimization
- Google Analytics: Custom Configuration, Dashboards & Conversion Tracking
- Customized Data Hubs