Gas Safety Campaign

 
 
 

Category:
Mobile Media

Agency:
KSV

Client/Brand/Advertiser: 
National Grid Customer Communications

Campaign Title:
Gas Safety Campaign

 
 
  • National Grid Gas Emergency phone number was served to customers in the one place where people keep all information—their mobile phones

  • “Add to contact” feature in the ad made taking the next step easy

  • Dynamic creative technology ensured information accuracy and budget was maximized for results

Results

  • CTR 3x the mobile industry benchmark

  • 58% conversion rate