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National Grid

Advanced Power Strips: Black Friday Sale

Promote advanced power strips when there’s high demand for TV and entertainment center sales.


Exceeded sales goals by 577%

not a typo


National Grid

Cree LEDs: Daylight Savings Sale

Gaining an extra hour is great, but it gets dark a lot sooner. Perfect time to sell a boatload of LEDs.


63% of sales goals met within 24 hours.


National Grid

Refrigerator Recycling Program

Conduct a six week campaign promoting fridge recycling during historically low performance months.


Achieved 30% of annual
goals in six weeks.